EXSENS Introduces Water-Based Lubricants; Kicks Off "Real Women" Campaign

Paris, France (February 2018) - Privately held French intimate cosmetics company EXSENS announces a new line of premium, FDA approved, water-based personal lubricants. The product launch coincides with the kick off of EXSENS’ 2018 “Real Women” campaign.

The global water-based personal lubricant market is poised to grow at a rate of 7% per year through 2020. EXSENS introduced its new line of water-based lubricants in response to growing demand and made sure to create a formula that would exceed consumer expectations.

Known for using natural ingredients and churning out signature flavors, EXSENS continues to build upon its reputation with the introduction of a line of delicious, sugar-free, gluten-free, non-GMO, personal lubes.  The line includes Raspberry Lubricant, Aloe Vera Lubricant (made with organic aloe vera extract), and Pure Aqua Lubricant. All of the lubricants are water-soluble, silky smooth and gentle on sensitive skin. The vegan formulas, both paraben free and phenoxyethanol free, have received 510(k) clearance by the U.S. FDA.

EXSENS Lubricants are non-greasy and non-staining unlike most silicone-based lubes. Also, unlike many of the water-based lubes currently available on the market, EXSENS Lubricants are non-sticky, resulting in longer-lasting performance and making for quick and easy clean up.

EXSENS’ North American Brand Manager, Rebecca Pinette-Dorin says “Lube is the new black! Women today know that lubricant can enhance the sexual experience. A product that used to be taboo to speak of or use, has become quite commonplace. With growing awareness comes the need for high quality sexual wellness products with natural ingredients that consumers can get excited about. At EXSENS, we are excited to help fill that need with a ‘real lube for real women’.”

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Made in the South of France from European ingredients, EXSENS manufactures a full line of vegan, body safe, paraben free, fun and pleasurable products including Arousal Gels, Organic Massage Oils and Intimate Care products. All packaging is sourced in Europe and is BPA free.